A planner, habit tracker and self-care app in one. Built with Flutter for iOS and Android, it lifted 30-day retention by 31% and premium conversion by 26%.
Client: Awera
Industry: Lifestyle, Wellness & Productivity
Platforms: iOS, Android
Timeline: 4 months
Team: 4 specialists
Technology: Flutter
Result: +31% 30-day retention
+31% - more users coming back after 30 days
+26% - premium conversion
+42% - weekly active users in the first six months
+38% - more daily tasks completed
2.4× - more routines completed per active user
People plan their lives across too many apps: one for tasks, one for the calendar, one for habits, and another for self-care. Awera set out to bring it all into one simple app.
Too many apps. Users switched between separate tools for tasks, appointments, projects and routines.
Routines that get lost. Daily habits needed their own space, without cluttering the to-do list.
No way to track beauty products. Users couldn’t easily see what was running low or about to expire.
Starting from scratch every time. Shopping lists, packing lists and routines had to be rebuilt again and again.
A business model to support. The app needed subscriptions and paid templates that felt natural, not pushy.
Built one app for iOS and Android. A single shared codebase delivers both platforms and keeps future updates simple.
Created four types of lists. Planner, Ritual, List and Project cover everything from today’s tasks to long-term goals, with deadlines, progress and reminders.
Connected everything to a calendar. Weekly and monthly views show appointments, deadlines and tasks in one place.
Gave routines their own space. Users build self-care rituals step by step, tick them off and have them reset automatically each day.
Added a beauty product tracker. Users log their products, see how much is left and get warned before anything expires. Products link straight to the routines they are used in.
Made ready-to-use templates. Shopping, packing and gym lists are ready in one tap instead of being typed out every time.
Let users make it their own. Theme colours, list layouts and completion styles can be personalised, and a gentle onboarding gets new users started quickly.
Built premium in from day one. A subscription with a free trial and separately sold premium templates give users clear reasons to upgrade.
Added a safety net. Deleted lists go to a Trash folder and can be restored.
In the first six months after launch, Awera turned planning into a daily habit for its users.
Awera is a lifestyle planning and self-care app for iOS and Android, built by Time2Launch with Flutter and Dart. It combines task management, calendar planning, project tracking, recurring routines and a personal care inventory in one mobile product. Subscriptions with trial periods and in-app purchases of premium templates support its business model.
The project shows how Flutter app development lets a product team launch a feature-rich app on both platforms from one codebase and keep improving it after release.
Building a productivity, habit-tracking or subscription app? See our cross-platform app development and mobile app development services.
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